“泉”在濟(jì)南過五一|外籍友人打卡畢加索《想象力工場》亞洲特展 沉浸式感受數(shù)字藝術(shù)元宇宙無界對話場

　　文旅+百業(yè)｜數(shù)字賦能 拓展國際消費

　　2025年5月1日，濟(jì)南市文化和旅游局指導(dǎo)、濟(jì)南城市投資集團(tuán)有限公司主辦、濟(jì)南國際傳播中心特別支持的世紀(jì)藝術(shù)巨匠巴勃羅·畢加索(Pablo Picasso)大型回顧展《想象力工場》》于濟(jì)南1922電競新媒體產(chǎn)業(yè)園之幾美術(shù)館盛大開幕，來自也門、俄羅斯、利比里亞、孟加拉、老撾、印尼等不同國家的、來自山東財經(jīng)大學(xué)的十余位外籍友人打卡觀展。此次畢加索藝術(shù)展的落地，正是“文旅+百業(yè)”的具體實踐，依托1922電競產(chǎn)業(yè)園資源優(yōu)勢，通過引入國際頂級藝術(shù)IP，進(jìn)一步拓展國際藝術(shù)合作，探索文化產(chǎn)業(yè)跨界融合新模式，吸引多元受眾，激活城市國際文旅消費。

　　此展將持續(xù)3個月，完整呈現(xiàn)這位現(xiàn)代藝術(shù)大師70余載的創(chuàng)作生涯，包含畢加索基金會授權(quán)和支持的50件珍貴作品復(fù)刻，其中11幅《格爾尼卡》創(chuàng)作手稿為山東首展。

　　On May 1. 2025. guided by the Jinan Municipal Bureau of Culture and Tourism, hosted by Jinan Urban Investment Development Co., Ltd., and specially supported by Jinan International Communication Center, the large-scale retrospective exhibition "Imagination Workshop" of Pablo Picasso, a master of century art, was grandly opened at several art museums in Jinan 1922 Esports New Media Industrial Park. More than ten foreign friends from different countries such as Yemen, Russia, Liberia, Bangladesh, Laos, and Indonesia checked in to attend the exhibition. The landing of the Picasso Art Exhibition this time is a concrete practice of "culture and tourism+hundred industries". Relying on the resource advantages of the 1922 Esports Industrial Park, by introducing international top art IPs, further expanding international art cooperation, exploring new models of cross-border integration of cultural industries, attracting diverse audiences, and activating urban international cultural and tourism consumption。

　　This exhibition will last for 3 months, presenting the complete creative career of this modern art master over 70 years, including 50 precious reproductions authorized and supported by the Picasso Foundation, including 11 manuscripts of the "Guernica" creation, which are the first exhibition in Shandong。

　　創(chuàng)作軌跡｜七大主題解碼藝術(shù)蛻變歷程

　　展覽以編年脈絡(luò)系統(tǒng)梳理畢加索創(chuàng)作軌跡，設(shè)童年啟蒙、學(xué)院歲月、藍(lán)調(diào)與玫瑰、立體主義革命、超現(xiàn)實探索、地中海詩篇、晚年哲思七大主題。通過《亞威農(nóng)少女》《夢》等標(biāo)志性作品復(fù)刻，呈現(xiàn)藝術(shù)家從寫實到解構(gòu)的蛻變歷程。特別設(shè)置的《格爾尼卡》手稿展區(qū)，首次在濟(jì)南揭秘這幅反戰(zhàn)巨作的創(chuàng)作過程。

　　沉浸體驗｜科技互動激活藝術(shù)感知邊界

　　展覽創(chuàng)新設(shè)計光影放映室、創(chuàng)意工坊、MBTI藝術(shù)人格測試、專業(yè)講解服務(wù)四大沉浸場景藝術(shù)體驗：通過數(shù)字影像還原畢加索創(chuàng)作場景；設(shè)置立體主義雕塑觀察臺、玫瑰墻、1:1工作室還原等打卡裝置；MBTI測試生成個性化藝術(shù)解碼卡，建立觀眾與作品的深度連接；免費導(dǎo)覽，為游客沉浸講解，解讀藝術(shù)背后的文化密碼。同時展覽推出限量集章卡等，引導(dǎo)游客參與每一個打卡點，增強(qiáng)游客參與感，促進(jìn)文旅消費。

　　(濟(jì)南國際傳播中心記者：劉曉涵 攝影：雷有霆 高原  實習(xí)生：張慧)